Hewlett-Packard

Visual Design, UX

As part of the Method design team, I worked to refresh HP.com to generate stronger brand awareness, increase visitor conversion and shift customer’s view of HP from “the affordable option” to "the innovative option.”

To highlight HP’s fast-paced innovative spirit and the real world value their products offer, we defined a content strategy that emphasized combining user generated content, immersive video, and both early product concepts sketches and polished product photography. We defined a modular framework with two main module types—Immersive, which afford for full-bleed media; and Editorial, that focus on storytelling by combining contrasting pieces of editorial content. To reflect the premium nature of HP products we reimagined the visual language to afford for more white space, refined type hierarchy, and restrained use of color.

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Work done at Method