Audi USA
UX & Visual Design
As part of the AKQA team, I worked to optimize the explore, configure and purchase workflows on audiusa.com to align with UX best practices and match users' expectations for a global, premium brand.
We created curated, aspirational, and frictionless cross-device experiences by leveraging users’ preferences and behavior. To facilitate an improved showroom experience, we reimagined the Audi representatives logged-in state, that included a robust set of tools for quick access to buyers preferences and configurations.
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Work done at AKQA
Audi USA Newsroom
UX & Visual Design
To incorporate the Audi press content into audiusa.com, I identified existing design system componentry that could be leveraged and designed new components to support unique Newsroom needs—new iconography, Newsroom global navigation, and a right rail with affordances for attribution and content access/download. I worked with the development and engineering team to iterate and implement the final Newsrooms.
