SXSW is great, but everyone in Austin can agree transportation isn't easy during
this time of the year. As an agency, we thought we'd help by providing free
bikes to festival goers.
We gave users the ability to track the bikes through the UseMeLeaveMe website by
equipping each bike with a GPS. To make this a rich social experience we gave each
bike a unique personality and twitter handle, so users could start conversations
with the bikes and other riders.
2013 Best of Digital, Gold Addy, Austin, TX