United Auto’s owner had been homeless for over a decade, but after receiving a yelp review for his detailing service, he saw a tremendous increase in business. This inspired him to seek help building a website, and I volunteered.

Focusing on the brand characteristics—premium, credible, passionate, classic— I created a clean, simply visual system and then designed the structural and interactive components to urge users to make an appointment. The site and new look and feel helped establish United as a credible option in the bay area.