SXSW is great, but everyone in Austin can agree transportation
isn't easy during this time of the year. As an agency, we thought
we'd help by providing free bikes to festival goers.
We gave users the ability to track the bikes through the
UseMeLeaveMe website by equipping each bike with a GPS.
To make this a rich social experience we gave each bike a unique
personality and twitter handle, so users could start conversations
with the bikes and other riders.
Best of Digital, Gold Addy: Austin, TX