As part of the Method team, I set out to define a scaleable retail concept for Sonos. The experience needed to align with the brand and appear sophisticated and premium. To start, we gathered inspiration by visiting retail spaces and The Exploratorium, a public learning laboratory in San Francisco. This research reminded us to consider all of the sensations a shopper experiences.
We explored different emotional themes—transformative, communal, intimate, simple, familiar—and deconstructed these themes to identify the executional techniques and spacial qualities for each. In doing so we were able to define the type of experience which most aligned with the Sonos brand and retail strategy.
The final concept highlights the transformative nature of music and creates an immersive, intimate experience for customers. When defining the space, we considered that the retail environment is overwhelming with many brands competing for attention. Our answer to this was a boldly simple, architectural execution that stands out among other busy, loud retail experiences.
(all renders created by Hoang Nguyen)