To reward Samsung's dedicated fans, I worked as part of the Razorfish team to concept a gift from Samsung curated by one of their partners. As a proof of concept we focused on a group Samsung hoped to engage—18-25 year old males. For this, we selected products that reflected the relationship between the Lebron James and the Samsung brands.
For the packaging design, we selected a matte, metallic material to align the the industrial design of Samsung’s products. Illustrative representations of products and messaging were introduce along a detachable, metallic poster/lid.